If you've listened to lots of teleseminars you'll notice that there can be a marked difference in the quality of teleseminars. There are definitely some dos and don'ts when it come to hosting teleseminars.
So here are 5 teleseminar mistakes to avoid if you want to host a great teleseminar:
1. Using a cordless or mobile phone
The sound quality using a cordless or mobile phone is often poor and unreliable. Sound can fade in and out and there is often static on the line. You want a clear, crisp sound so that those listening to your teleseminar live can hear every word and so you can create a high quality recording.
However, there are times when you a mobile phone may be the only option for you or your guest. If this is the case, apologise to your audience know in advance and let them know that the sound quality may be affected. Your audience will be more understanding as a result.
2. Not starting on time
If you don't start promptly you will come across as unprofessional and disorganised. It will give participants an excuse to call in late and some callers may drop off the line before your event begins. Ensure that you call in early, about 10-15 minutes ahead of the official start time. You can stay muted while you do your final checks.
Also, sometimes you can experience difficulty in connecting to your bridge line and if you experience any such problems calling in early will normally give you sufficient time to resolve any such issues.
3. Staring with Content
While you should start your teleseminar on time, avoid the temptation to dive straight into content. Hosting a teleseminar can be likened to hosting a dinner party. Give your guests time for a little chit chat and introductions so that they to get to know each other and build rapport before serving the main course.
Teleseminars can offer participants the opportunity to self-promote as some hosts will encourage attendees to introduce themselves by saying their name, location and URL. For large teleseminars this can result in exposure to hundreds of potential Joint Venture (JV) partners and or clients and so is much appreciated by those prepared to take advantage of this.
Plus some of your guests are likely to turn up late - it's the nature of the game. Some guests may simply have difficulty in connecting to the bridgeline. So it's a good idea to allow time for latecomers to arrive. In this way your content will reach the widest possible audience and those who arrive early get the opportunity for a little self-promotion.
For a 60 minute teleseminar allow 5-10 minutes before starting your main menu. This also allows those who may not have heard you present a teleseminar before to get to know you.
4. No "Call-to-Action" website
Maximise the impact of your teleseminar by getting your attendees to take action. You can only deliver so much content in an hour. So you want to direct them to a website or provide the link to a download where they can continue to learn about your product or service.
During a teleseminar you have to encourage people to take action. Now some people are averse to selling and that's another discussion. However, the short of it is that if you believe in your product or service and the value it will give others then you should feel comfortable about promoting it. And the better you are at promoting the more money you'll make from teleseminars.
5. Not following your study guide
A study guide provides structure for your teleseminar. Ideally, it lets participants know what to expect from your teleseminar and it helps participants to get the most out of your event. This is because the study guide will help to activate your brain's Reticular Activating System, i.e. it tells your brain what to listen out so that you can complete the study guide. If you don't follow the study guide your listeners become confused and irritated and they don't get as much as they could and should out of your event.
And, the more value your participants can get from your teleseminar the more likely they will keep coming back for more and buy your products and services.
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